| June 21, 2021 | ☀️ Today is the summer solstice in the Northern Hemisphere. A Message from OSM Worldwide The Multi-benefits of Multi-carrier Shipping Using multiple carriers can diversify your strategy and give you more power to efficiently fulfill orders. See how ecommerce companies can negotiate lower rates, optimize delivery routes, and increase customer satisfaction by adopting a multi-carrier shipping strategy. Download White Paper > Email Marketers Should Know Subscribers Better How important is email list segmentation? Some leading retail brands and marketplaces are allowing subscribers to opt-out of Father's Day email promotions this year. Etsy, Free Fly Apparel, Tesco, and many others have asked subscribers if they want to receive... Influencer Marketing, Part 3: Setting Goals Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned budget. The ultimate marketing goal of ecommerce brands is, presumably, acquiring... A Message from Fiverr Fiverr: Find Any Freelance Service You Need Fiverr is the world's largest marketplace for freelance services, where businesses can connect with incredible talent based on their budget. Available in seven languages, Fiverr offers over 500 digital services, including logo design, 3D animation, computer programming, video editing, and much more. Find the Perfect Freelancer > Girlfriend's Eyelashes Spur DTC Entrepreneur What prompts an entrepreneur to enter the eyelash industry? For Jason Wong, it was watching his girlfriend apply makeup. Just 23, Wong is a Los Angeles-based serial entrepreneur and consultant. His latest company, Doe Lashes, launched two years ago... An Arms Race of Ecommerce Data Is Coming Consumer brands and large retailers are creating data-driven infrastructure and workflows that could impact the entire ecommerce industry, according to a performance analytics firm. Online retail sales in 2020 grew 27.6% worldwide from 2019 ... 🔥 Today's Great Ecommerce Idea Maintain Mental and Physical Health "Managing a fast-growing ecommerce business is not for the faint of heart. I’ve picked up a few practices over the last decade to keep my mental and physical health. The first and most important is my support structure. My wife, my kids, and my family are critical for my mental health. My next weapon is avoiding negativity, which is an emotional energy drain. Next is exercise. I work out almost every day." - Peter Keller, Founder and CEO, Fringe Sport 🗓 CommerceCo Upcoming Live Events CommerceCo delivers exclusive ecommerce marketing insights to experienced merchants. Sign Up for a Free 30-day Trial. June 24: Breakthrough SEO Link Building The state of SEO link building in 2021. July 1: How to Build a Better Product Detail Page Tips to boost product detail page conversions. 🎙 'Ecommerce Conversations' Podcast Berlin Brands' Exec on Ecommerce Acquisitions, Technology, More Form Nutrition Finds Opportunity in a Crowded Market Subscribe to the podcast. 🎯 Industry IQ Resources from our partners. Essential Amazon Advertising Search Terms Mail Postcards to Lost Visitors, Lift Sales True Omnichannel Fulfillment, Built to Scale You are receiving this email at newsletter@newslettercollector.com because you opted on our website to receive the Practical Ecommerce newsletter. You can unsubscribe, change frequency, or update your email address at anytime. Was this email forwarded to you? Subscribe here. To ensure this newsletter reaches your inbox, please add newsletter@practicalecommerce.com to your contacts. If you use Gmail, just drag this email to your "Primary" tab. See this page for other mail clients. --
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