Here’s a prediction for 2019: It will be the year when new audience targeting methodologies begin solving the biggest challenges that brands face, particularly when it comes to customer acquisition. Better, more accurate data sources are emerging. Predictive analytics are making better use of machine learning, AI, and other advanced prospect modeling techniques.

Attend the webinar to hear from digital marketing experts from Ultimate Data to discover how your programmatic advertising can leverage these new advantages in your upcoming campaigns.