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April 12, 2023
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Top News
Industry vulnerabilities to these types of scams are under intensifying scrutiny. Federal agencies are passing new measures to combat the risks.
Full Story: REALTOR® Magazine (4/11) 
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The Listing Presentation Templates & Scripts You Need in 2023
Sellers are anxious about listing in this new market. Make sure you can handle their concerns and ensure you walk away with a signed listing agreement with these must-have listing presentation templates and scripts!
Click here to get the new templates & scripts today: Download Now!
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Best Practices in Sales & Marketing
Two REALTORS® discuss the tricky nature of fielding customer queries about local schools, which can be fraught because of fair housing regulations. Now school safety is an issue that clients are asking about. What should you say? Listen to Drive With NAR.
Full Story: REALTOR® Magazine/Drive With NAR (4/3) 
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This infographic from SEMRush sets out a six-step social media checklist, covering strategy, content, distribution, community, analytics and automation. Among its tips for content are creating a content bank, testing new types of content, using content templates to minimize time and continuously monitoring the best hashtags.
Full Story: Social Media Today (4/10) 
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Sales teams should expect about the same 35% worker churn from 2021 and '22, HubSpot says, with poor compensation, a toxic work culture and lack of growth among the reasons. Sales leaders can reevaluate their compensation, benefits and professional development opportunities, start using tools that save salespeople from mind-grinding menial work and create a values-based, nurturing culture, HubSpot senior manager Radwa Khorshid says.
Full Story: HubSpot (4/11) 
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Real Estate Trends
The spring sales season for real estate is being marked by disappointment for both buyers and sellers, according to agents. "The sellers aren't going to get their 2021 prices, and buyers aren't going to get a substantial savings on the price. Everyone is in the same boat," said Jonathan Miller, the president of Miller Samuel Real Estate Appraisers and Consultants.
Full Story: The New York Times (4/7) 
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Technology & Innovations
IKEA is offering digital consultations with its professional designers, connecting customers with access to DIY experts through TaskRabbit.
Full Story: Engadget (4/11) 
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Business Wellness
Share this advice about avoiding falling into the trap of paying current expenses with future income.
Full Story: REALTOR® Magazine (4/10) 
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Quiet hiring, the practice of upskilling and promoting existing employees, is on the rise and brings benefits for both employers and talent, Nahla Davies writes. For employers, quiet hiring reduces recruitment costs, improves internal talent development and results in a more flexible, agile company.
Full Story: Training magazine (4/3) 
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Fair & Equitable Housing
Investor demand for rental units is contributing to higher home costs and exclusion of some families, according to experts. Additionally, increasing presence of corporate property ownership in minority communities is exacerbating racial wealth inequality across the nation.
Full Story: The Hill (4/11) 
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Legislation & Regulation
Banking policy experts Jim Parrott and Mark Zandi have come out in defense of Federal Home Loan Banks amid a high stakes debate over regulations. "Without the FHLBs, these downturns in the economic cycle would have been significantly more painful, with greater swings in the cost and availability of credit, exacting greater damage on the economy," they wrote in a recent paper.
Full Story: BNN Bloomberg (Canada) (4/11) 
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About The National Association of REALTORS®
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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