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Two REALTORS® discuss the tricky nature of fielding customer queries about local schools, which can be fraught because of fair housing regulations. Now school safety is an issue that clients are asking about. What should you say? Listen to Drive With NAR.
This infographic from SEMRush sets out a six-step social media checklist, covering strategy, content, distribution, community, analytics and automation. Among its tips for content are creating a content bank, testing new types of content, using content templates to minimize time and continuously monitoring the best hashtags.
Sales teams should expect about the same 35% worker churn from 2021 and '22, HubSpot says, with poor compensation, a toxic work culture and lack of growth among the reasons. Sales leaders can reevaluate their compensation, benefits and professional development opportunities, start using tools that save salespeople from mind-grinding menial work and create a values-based, nurturing culture, HubSpot senior manager Radwa Khorshid says.
The spring sales season for real estate is being marked by disappointment for both buyers and sellers, according to agents. "The sellers aren't going to get their 2021 prices, and buyers aren't going to get a substantial savings on the price. Everyone is in the same boat," said Jonathan Miller, the president of Miller Samuel Real Estate Appraisers and Consultants.
Quiet hiring, the practice of upskilling and promoting existing employees, is on the rise and brings benefits for both employers and talent, Nahla Davies writes. For employers, quiet hiring reduces recruitment costs, improves internal talent development and results in a more flexible, agile company.
Investor demand for rental units is contributing to higher home costs and exclusion of some families, according to experts. Additionally, increasing presence of corporate property ownership in minority communities is exacerbating racial wealth inequality across the nation.
Banking policy experts Jim Parrott and Mark Zandi have come out in defense of Federal Home Loan Banks amid a high stakes debate over regulations. "Without the FHLBs, these downturns in the economic cycle would have been significantly more painful, with greater swings in the cost and availability of credit, exacting greater damage on the economy," they wrote in a recent paper.
The National Association of REALTORS® is America's largest trade association, representing more than 1.5 million members involved in all aspects of the residential and commercial real estate industries. REALTOR® Magazine is the official magazine of NAR, bringing expert insight to real estate trends, tools, and business strategies.
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