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| Yard brought the retired superstar overseas for its new campaign By Erik Oster Last week, Sid Lee announced the acquisition of Yard, a creative and production agency in Paris, effectively integrating the shop into Sid Lee Paris. Among the reasons for its appeal, Yard boasts a client roster that includes Beats by Dre, Jordan, Red Bull, Converse and Nike. Yard brought former Lakers shooting guard Kobe Bryant to... Read more » |
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| The chain spent $90 million on paid media last year By Patrick Coffee |
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| Promoted Content by StyleHaul | | Proven by machine learning and graph theory |
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| Ogilvy's campaign with Chemours stars a young Marie Curie By Lindsay Rittenhouse |
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| Telecom giant scales up after buying DirecTV By Patrick Coffee |
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| Focus on simple but crystal-clear fixes to challenges and hurdles By Greg Hahn Last week, I attended curriculum night at my daughter's school. In discussing the things the kids will be learning this year, the teachers handed us the chart above. Greg Hahn My first thought was, what an amazing thing to give a bunch of second graders. My second thought was, what an amazing thing to waste... Read more » |
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