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Kohl’s and Yoplait Each Devoted Nearly $2.7 Million to Placing New Ads Last Week Reality and competition shows accounted for about 25% of spending By Erik Oster With a new school year on the horizon and several reality and competition shows airing, last week saw a slight increase in the amount advertisers spent to place new ads on national broadcasts. A total of 580 advertisers spent just under $80 million on such placement, according to Kantar Media. That was up from $78...
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Twitter’s Hashtag Turns 10 Today. Here’s How Brands Cashed In as It Evolved From Its Humble Origins And it created a hashtag emoji to celebrate (of course) By Marty Swant Today is the 10th anniversary for Twitter's hashtag, the number, pound or hash sign associated with everything online from brand hype to hate. The milestone, which Twitter is celebrating with a special hashtag of its own today (#Hashtag10) as well as an emoji, marks the birthday of a ubiquitous symbol of the social platform's own...
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