Structured Snippets: The Low-hanging Fruit of SEO

I addressed rich snippets last week, explaining how they can enhance organic search listings for ecommerce product pages. Structured snippets are similar in concept, but they don't receive as much attention in the context of organic search.

Subscriptions Power Disco Past iOS 14.5, Amazon

The year 2021 has been a doozy for Ben Smith. In March, he celebrated an investment round for Disco, his direct-to-consumer skincare company. In April, Disco's customer acquisition cost increased by a whopping 300% with the release of iOS 14.5.

🔥 Today's Great Ecommerce Idea

Don't Forget the Basics

"A successful ecommerce business requires (i) excellent content, such as detailed product descriptions and clear pictures, (ii) easy, clear, and secure checkout, (iii) a decent inventory system so that customers are never told their order cannot be fulfilled, and (iv) a consistent email newsletter that consumers want to receive."

- Richard Stubbings, founder and CEO, Kulture Shock

🎙 'Ecommerce Conversations' Podcast

eCommerceFuel Founder on Work-Life Balance, Priorities

21 Years In, 2BigFeet Charts Opportunities, Growth

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🎯 Industry IQ

Resources from our partners.

Best Site Search Practices for Q4 and Beyond

Executive Guide to Ecommerce Replatforming

Ecommerce Shipping Benchmarks 2021

Sales Channels for the 2021 Holiday Season

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Instant 20-minute video + ebook.

Operational Foundations of KPI Dashboards

Ecommerce Conversion Mastery

Demystifying IOSS: Simplify E.U. VAT Compliance

3 Tips to Succeed in International Ecommerce

How to Build a Multi-carrier Shipping Strategy

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