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| Mother's Day campaign salutes moms for being 'perfectly imperfect' By Katie Richards Would it surprise you to learn that 74 percent of moms admit they've sworn in front of their kids? Probably not, because being a mom and taking care of another human is hard. Kraft Macaroni & Cheese, a brand that prides itself on being there for moms and families when they need it most, has... Read more » |
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| John Patroulis joins the agency from BBH By Patrick Coffee |
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| Promoted Content by DISH Media Sales | | Target viewers, not programs |
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| Do the math and see what it means to be a Fifth Third better By Kristina Monllos |
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| Nominations are open for marketing’s top honor By Robert Klara |
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| Henry Tajer will not be replaced By Patrick Coffee Henry Tajer is leaving IPG Mediabrands after serving as global chief executive officer for two years. The Wall Street Journal first reported the news on Tuesday afternoon. Philippe Krakowsky, the network's European vice president, chief strategy and talent officer who was elevated to the global chairman role last February, will assume Tajer's responsibilities moving forward.... Read more » |
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| Slow and steady wins the race By Katie Richards You've seen the impressively fast runners completing marathons in Boston and London, but have you ever seen the world's best slow motion runners compete in an exhilaratingly slow race to the finish line? Probably not because Paramount and agency Droga5 London just created the first Slow Motion Marathon to celebrate the upcoming release of Baywatch... Read more » |
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| Witty work from Nikon's lens division By Angela Natividad Here's news: Nikon doesn't just make cameras and the lenses that go with them; it also makes glass that goes into eyewear. Marketing eyeglasses is hard enough; how does one go about making people care about the actual lenses? With a food truck, of course. For Nikon Verres optiques (or Nikon Lenswear), Paris agency Altmann+Pacreau... Read more » |
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| Trials by fire were contrived, but the reactions were real By David Gianatasio Life is a series of tests, and sometimes, success depends on the quality of your education. In a pair of videos below, Kaplan University shows how it can help you make the grade. Created by Arnold Worldwide, the campaign gauges the nursing and IT skills of unsuspecting Kaplan grads in real-world settings--but what they didn't... Read more » |
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| His second stunt for the park, courtesy of Denizen Company By T.L. Stanley There's an animatronic likeness of Captain Jack Sparrow in the Pirates of the Caribbean ride at Disneyland, which was added after the action movie franchise started minting money more than a decade ago. But last week, the real Sparrow--yes, Johnny Depp himself--showed up in the flesh at the Anaheim, Calif., attraction, causing visitors at the... Read more » |
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