| | | | | Kris Bryant Gets Pranked by an Undercover Greg Maddux in This Fun Stunt by Red Bull Tables are turned for the Cubs' third baseman By Tim Nudd Red Bull doesn't do a ton of prank videos. But it made a good one last March, when it got Chicago Cubs third basemen Kris Bryant, the National League Rookie of the Year the previous season, to pretend to be a college kid again--a midseason transfer to Mesa Community College, where his first batting-practice session...
Read more » | | | | | | | | | | | Acura Hopes to Expand Its Immersive VR Activation Beyond Its Sundance Debut Experiential marketing effort was a hit at the festival By Kristina Monllos Acura is using immersive technology to pitch consumers on the technological advances of its cars. The company is doing so with an experiential marketing effort, Mood Roads, that it has already tested at the Sundance Film Festival this past January. Now, it's looking at how to roll out the experience at future events. The activation,...
Read more » | | Carl’s Jr. CEO Andrew Puzder Out of the Running for Labor Secretary Job Fast-food veteran withdraws his name amid controversy By Erik Oster CKE Restaurants CEO Andrew Puzder officially withdrew his nomination to serve as Secretary of Labor today. "After careful consideration and discussions with my family, I am withdrawing my nomination for Secretary of Labor," Puzder confirmed in a statement, adding, "I am honored to have been considered by President Donald Trump to lead the Department of...
Read more » | | Reach Is the New Black: Advertising’s Mass Reawakening Narrow targeting has its uses, but TV and radio offer greater impact By Andy Sippel In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data can locate precise prospects in the moment they're ready to buy, the thinking goes, which makes advertising broadly across media a waste of time and money. Andy Sippel Last year, two news events spat in...
Read more » | | | | | Under Armour CEO Runs a Full-Page Ad in The Baltimore Sun Addressing Pro-Trump Comments Kevin Plank clarifies the brand's stance on diversity and inclusion By Katie Richards Today Under Armour's CEO Kevin Plank purchased a full-page ad in The Baltimore Sun to address comments he made last week on CNBC. In the interview, when asked about President Donald Trump, Plank called him a "real asset" for American businesses. The comments caused a number of the brand's star endorses, including Misty Copeland and...
Read more » | | Step Into the Weird World of Sparkling Ice in the Brand’s First Major Campaign New work from Wexley School For Girls By Katie Richards For a brand to break out in the beverage category these days, going head to head with competitors like Coca-Cola and Pepsi can be quite a challenge. For Sparkling Ice, a beverage brand without any major marketing campaigns under its belt, the best way to make a statement was to be bold and unexpected. Since...
Read more » | | Frat-boy Fave Jägermeister Is Taking a Shot at the Cocktail Crowd The 83-year-old German liqueur has 56 secret ingredients By Robert Klara It's not easy being J?germeister, the 70-proof amaro (spicy liqueur) from Germany. Despite its long lineage and proud traditions, American drinkers just have no respect. First, there's the brand's stateside reputation as a favorite libation of, shall we say, young men who like to wear their baseball caps backwards. J?germeister has been called a "seduction...
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