The company’s new value-focused private label rolls out to stores.
 
Supermarket News Daily

SEPTEMBER 12, 2022

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Kroger sees strong sales growth 

Sales up, "Smart Way" private label launched. 

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Consumers want a mix when shopping...

Consumers are embracing a mix of in-store and online shopping, research shows.

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But their faith in grocery is dropping.

Consumer perception of the grocery industry has dropped double digits, according to a new poll.

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DoorDash. Now at Raley’s.

The on-demand platform continues its aggressive expansion into food retailing.

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And a question for you...

Kroger just announced the launch of its Smart Way brand, targeted at value-conscious customers.

  • A good move given inflation? Click into the story and tell us in the comments. 

What do you think?