| It’s Tuesday. Poll time.
Instacart just announced a ramped up partnership with The Save Mart Companies, California’s largest regional grocer. The push is all part of Instacart’s strategy to expand beyond grocery delivery by convincing retailers that they need its tech and advertising. (Instacart’s ad business brought in $871 million in 2023, nearly 30% of its overall revenue) So, grocers: are you using Instacart’s tech or ad tools?
-- Yes, we use them Nope, we manage those features Other, tell us in the comments ** Cast your vote here, or email your thoughts (which we may edit or shorten before publication) to the SN team at contactus@supermarketnews.com., and make sure to include your first and last name and job title. Have a great rest of your week, and check back for the final results Friday. WHAT DO YOU THINK? | 