Gm,

If you’re here for the daily newsletter, this isn’t it.

But don’t worry, it’s coming later today! First up we have something… pretty exciting for you.

If you’ve been around here for a while, you probably know that Kyle – one of the owners of Milk Road – is obsessed with systems.

And by obsessed we mean he’s probably one spreadsheet away from a mental breakdown. 

There was that time he insisted on creating a “Temperature Optimization Protocol” for the office. You know, because if the air conditioning is set to 72°F it’ll increase productivity by 17%...

Or the time he tried to ‘streamline’ our coffee intake…this plan never really took off but we did have to listen to him talk about peak caffeine absorption for days.

It even seeps into his personal life. He once spent an entire afternoon trying to figure out the ideal number of socks to own…

We know, we know. We’re probably gonna have him admitted soon.

But the thing is – he hit on a real winner this time.

It all started innocently enough:

Kyle: “What if we rated every token?”

Us: “Yeah… not a bad idea! Every token though?”

Kyle: “We could color-code the ratings!”

Us: “Please don’t make us do that, Kyle.”

Kyle: “And let’s get a dashboard! Clean, sleek, easy to read.”

Us: Silently resigning ourselves to our fate…

Once we managed to rein him in – because, no, we’re not rating obscure meme coins with names like Shiba Stonks 9000 – an idea started to take shape.

We’d focus on the tokens that matter:

And so, the Token Centre was born.

Here’s why you’re gonna love it:

Your One-Stop Shop for Fast, Frictionless Takeaways: Ever wondered what we think about Token X or Token Y? Now you don’t have to. Our Token Centre gives you instant access to our takes on the hottest tokens of the moment.

Easy-to-Understand Ratings: Every token is ranked as Bullish, Bearish, or Neutral, so you know exactly how we feel at a glance (and yes, we did color code them).

Stay Ahead with Rapid Updates: Our Token Centre isn’t static – ratings are reviewed quarterly and updated mid-cycle whenever a major market-moving event occurs. You’ll always have the latest sentiment in one place.

Ratings Backed by Science!: Well…maybe not science but we put a lot of thought into the scoring system, okay?! Each rating is grounded in a comprehensive analysis of market performance, social sentiment, ecosystem developments, and other key factors. 

Oh yeah, and it’s free. Perks of being a PRO sub 😏

Want to see which tokens made the cut?