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L.A. Brand Stars: 15 Flourishing West Coast Marketers in Culture-Defining Categories From fast fashion to Japanese cars By T.L. Stanley It's easy to think that geography defines and limits Los Angeles. The metro area, after all, borders the Pacific Ocean and butts up against several mountain ranges at its sprawling suburban edges. The nearly 4 million residents plan their lives around traffic patterns (avoid the 405 and no, your friend will not drive you to...
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Adobe Wants to Prove That the Future Is Programmatic With Its First Completely Automated Campaign Ads will be placed online, social, mobile and TV By Lindsay Rittenhouse For a new ad campaign dropping today, Adobe Systems placed all its eggs in the programmatic basket. In doing so, the software giant wants to illustrate its belief that such automated buying processes will soon become the only way to effectively place ads. "It is our first 100 percent programmatic campaign," Alex Amado, Adobe vp...
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