Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...
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Adfreak
September 22, 2017
Today's highs and lows of creativity
VIA brings its 'Be an Outsider' tagline to life
By Tim Nudd
Marketing that embodies a brand promise, rather than just communicating it, is always a delight. L.L.Bean gives us the latest example of this, with the outdoorsy retailer publishing a full-page newspaper ad you can only read outdoors. The ad, from The VIA Agency in Portland, Maine, appears in today's New York Times. At first glance--if...
Read more »
'Too advanced' for Greg might be just right for you
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By Tim Nudd
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Your iPhone X's new best friend
By Tim Nudd
One of the great things about Ikea is that it's not afraid to jump on current events and even have fun with other brands. So many market leaders are above that kind of thing--it's an underdog strategy, mostly. But Ikea doesn't just do it--it does it well. Its latest playful ads are inspired by Apple,...
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