As media companies examine their office space usage, hybrid employees support reducing real estate footprints to cut costs. Additional coverage: - Numbers and data points alone aren't enough to solve advertising's diversity problem, according to Kai Deveraux Lawson, Dentsu Creative's diversity, equity and inclusion lead.
- Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available. More in this Digiday+ Media Buying Briefing.
- Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app.
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| | | | | Gran parte de la conversación en línea después del estreno de la serie limitada “The Dropout” la primavera pasada se centró en el papel de la estrella Amanda Seyfried como la fundadora de ‘Theranos’, Elizabeth Holmes. El equipo interno de redes sociales de Hulu se dio cuenta y ajustó su estrategia de publicidad en redes […] | | |
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howdy! | | | | | As media companies examine their office space usage, hybrid employees support reducing real estate footprints to cut costs. | | |
| | | | | As publishers allocate more resources, affiliate marketing is becoming an important revenue source. Take this survey and tell us how you’re using the channel to get a $5 gift card. | | |
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howdy! | | | | | Numbers and data points alone aren’t enough to solve advertising’s diversity problem, according to Dentsu Creative’s diversity, equity and inclusion lead. | | |
| | | | | CTV’s growth in 2022 is driving advertisers to embrace contextual strategies and technologies as they prepare for 2023. | | |
howdy! | | | | | Buyers say that clients are still relying on outdated models that guide them toward spending more ad dollars in linear TV (broadcast and cable networks), which has the least amount of inventory available. | | |
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| | | | | Register for this virtual event on September 14 at 1 p.m. EDT to learn how marketers are refining data management strategies while strengthening post-cookie plays. | | |
howdy! | | | | | Sweatcoin, an app that rewards daily steps with an in-app currency, partnered with OKCupid this summer to offer free, three-month premium memberships for people who use the dating app. | | |
howdy! | | | | | Here’s the story of esports’ evolution from the grassroots days to today’s corporate landscape, in the words of esports-industry experts and OGs. | | |
| | | | | The agency group has set a goal to have 15% of its annual budget across media, creative and customer experience management be spent with diverse-owned suppliers by 2025. |
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