Customer experience

La-Z-Boy embarks on its digital transformation journey

How the iconic furniture brand plans to haul its data collection and analysis into the 21st century.

Marketing artificial intelligence (AI)

Salesforce unveils Einstein Copilot, a chatbot for all its apps 

Users can ask questions in natural language, so they don't need having to know how to navigate the software to get the information they need.

Email marketing

How persuasive email design can influence the ecommerce customer journey

Email doesn't begin and end with copywriting. Design elements can help persuade customers to click and convert.

Email marketing

Dominate the inbox with your free 46-point email marketing checklist

Learn how to drive opens, boost conversions, avoid the spam folder and more with this comprehensive email marketing audit checklist.

Pillar-based marketing webinar

Unlocking the secret to rapid SEO rankings

Reimagine your SEO strategy with pillar-based marketing. Our upcoming webinar offers a deep dive into this revolutionary approach that promises quicker, more sustainable results.

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Marketing artificial intelligence (AI)

How to decide which generative AI tools fit your organization

Marketing leaders and executives can use this two-by-two matrix to see how new generative AI tools can be used in their organization.

Performance marketing

Here’s why your marketing’s success depends on insights

Learn how validated patterns from customer behaviors and reliable data can drive your marketing strategy and outperform the competition.

MarTech special reports

Marketing attribution & performance management platforms guide

MAPM platforms help marketers demonstrate ROI and allocate future spending to bring it in line with business goals. They have implications for every aspect of your marketing operations and business.

Marketing artificial intelligence (AI)

5 ways to harness AI in B2B content creation

Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.

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Discover game-changing technology for free

Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses.

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From Search Engine Land

• Google CEO on SGE and Search evolution: ‘We’ll get it right’
• Google Performance Max: Everything you need to know
• Ecommerce marketing next year: 5 ways to set up for success
• How AI is changing the game for PPC account managers
• How the August 2023 Google core update compared to March 2023 core updates