Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. 
August 09, 2022

Barely a week has passed since the announcement that the third-party cookie's execution has been stayed further and there's already evidence that ad execs are using it as an excuse to slow down preparation plans.

Additional coverage:

  • Global chief Megan Clarken explains how IPONWEB will advance Criteo's retail media play as third-party cookies continue the long march towards deprecation.
  • Vox Media expanded the purview of CRO Ryan Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses. He talks about this and more in the latest episode of the Digiday Podcast.
  • Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches. Read more in this week's Marketing Briefing.
  • Publishers including Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain.
  • Google and Samsung have released their latest co-marketing effort, which takes advantage of early-aughts nostalgia and taps TikToker Addison Rae as a muse for the Gen-Z crowd.
  • Sectors that took off earlier in the pandemic are seeing a slowdown in advertising spend as companies face a possible recession.
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Barely a week has passed since the announcement that the third-party cookie’s execution has been stayed further and there’s already evidence that ad execs are using it as an excuse to slow down preparation plans. 
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Global chief Megan Clarken explains how IPONWEB will advance Criteo’s retail media play as third-party cookies continue the long march towards deprecation.
Brands are adapting to a world where it costs more to do business by evaluating their existing marketing efforts, refining their offers and leaning on reliable partners.
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In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.
Focusing on high-quality opportunities and identifying adaptable strategies can help marketers thrive during volatile times.
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Ad agency execs and pitch consultants say that, overall, marketers seem to be cautious, pulling back on budgets and focusing on project work rather than agency-of-record pitches.
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There’s no clear timeline for a cookieless world, but proactive marketers are certain it’s coming and they’re adopting global data strategies to succeed in it.
howdy!
Publishers like Bloomberg, Forbes, Fortune, Gizmodo and Money are investing in more reporters to cover cryptocurrencies and the blockchain.
howdy!
The new campaign taps TikToker Addison Rae to explain Samsung Galaxy Android-powered devices and the apps and services Google offers on them.

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In March, Vox Media expanded the purview of Pauley’s role beyond ad sales to also encompass consumer revenue, affiliate and commerce businesses.
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