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 | Adfreak | June 01, 2017 | | Today's highs and lows of creativity |
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| Reveling in an iconic staple By Angela Natividad We've always been suckers for a timejump spot. Lacoste's latest, "Timeless," uses the device beautifully. Created by BETC Paris and set to the emotional tremors of a violin, the ad casts us backward, recalling Lacoste's long history--it was founded in 1933 by tennis player Ren? Lacoste and Andr? Gillier--while explaining why its classic polo endures.... Read more » |
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| And the game of thrones PR coup is complete By Patrick Coffee |
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| Promoted Content by Tapad | | Context is more important that data patterns |
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| Plus, get busy with its social media contest By Tim Nudd |
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| A testy round of cards By Gabriel Beltrone |
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| Which is why he's a fan of Game Pass By T.L. Stanley Danny McBride would like more, in general. Specifically, he'd like more people to come up to him on the street and say they loved him in Your Highness. He can never hear that enough because, well, he never hears it at all. McBride, the brash actor-comedian-pitchman, stars in a new ad for Microsoft Xbox's Game... Read more » |
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| The eggplant's higher calling By T.L. Stanley Women still earn about 80 cents on the dollar compared to men, but change is afoot on the fempowerment front, with real representation in the media, an uptick in women-owned businesses, reproductive-rights gains and even a female president on the horizon. Meantime, says a new ad for a product called the Emojibator, "let's close the... Read more » |
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| Convenience that's even convenienter By Tim Nudd Sure, McDonald's drive-thru's are pretty convenient. You can swing by McDonald's and pick up your food without even getting out of the car. But wouldn't it be that much more convenient if you didn't have to drive to McDonald's in the first place? In a goofy stunt recently, McDonald's Brazil and ad agency DPZ&T built... Read more » |
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| Featured Jobs | | TravelHost Take control of your finances and your schedule | | The Optical Society Washington, DC | | Lebhar-Friedman Inc. New York City, New York (US) | | Miami Dade College Miami, Florida (US) | | Talk to Jess, LLC Studio City, California | | |
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| Passion project from Mistress creatives By Tim Nudd Nine out of 10 children are exposed to hardcore pornography by the age of 11, according to Novus Report research, and it's not doing them any favors in terms of educating them about real-life, non-broadcast sexuality. So, ad agency Mistress is stepping up with a new PSA campaign called "Give the Talk," in which porn... Read more » |
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| MullenLowe's Dave Weist picks his 3 favorite ads By Tim Nudd In a today's world, where almost anything can be an ad, there's still nothing quite like traditional print work to remind you of the fundamentals of great copywriting and art direction. And very few print ads are as impressively crafted as "Madman," a Nike classic from 1990 by Wieden + Kennedy. Dave Weist, executive creative... Read more » |
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| One student's clever way to fund the production costs By Tim Nudd It's hard to reach young people with advertising, especially in print. But one publication you know they consume obsessively is their high school yearbook. This spring, KFC is reaping the rewards of a hypertargeted media buy in just one yearbook--at the urging of a student. Hannah Hightman reached out to advertisers through their agencies and... Read more » |
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