Along with committing PR snafus, the company has failed to keep its marketing up to date, say branding experts.
July 04, 2019   |   View Online »
 
LaCroix's retro branding and word-of-mouth marketing catapulted it to the top. But it also exacerbated the crisis it faces today, experts say.

LaCroix's retro branding and word-of-mouth marketing catapulted it to the top. But it also exacerbated the crisis it faces today, experts say.

Tanya Dua | Along with committing PR snafus, the company has failed to keep its marketing up to date, say branding experts.

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A former TV exec who spent 70 years in the business shares his top tip for spotting promising TV pitches — and identifying duds

A former TV exec who spent 70 years in the business shares his top tip for spotting promising TV pitches — and identifying duds

Ashley Rodriguez | Harris Katleman, former president and CEO of 20th Century Fox Television, published a memoir, "You Can't Fall Off the Floor."

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A Wall Street analyst says that Google's secret weapon in the cloud wars is right on target

A Wall Street analyst says that Google's secret weapon in the cloud wars is right on target

Rosalie Chan | William Blair analysts say that Google Cloud beats out Amazon and Microsoft in one important area — a strategy that most enterprises are taking today

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JPMorgan has a new platform that looks a lot like an Aladdin challenger – and it shows how investors' fear of a downturn is turning into a revenue source for banks

JPMorgan has a new platform that looks a lot like an Aladdin challenger – and it shows how investors' fear of a downturn is turning into a revenue source for banks

Meghan Morris | BlackRock chief operating officer Rob Goldstein told Business Insider why it's hard for any new entrants to play catch-up to Aladdin.

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The ultimate guide to going freelance — and making more than you did at a full-time gig

The ultimate guide to going freelance — and making more than you did at a full-time gig

Robin Madell | Toying with the idea of going freelance? We've rounded up expert panelists who made the plunge from full time to freelance.

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The inside story of how Robinhood, a $6 billion investing app for millennials, blew a huge launch so badly that Congress got involved

The inside story of how Robinhood, a $6 billion investing app for millennials, blew a huge launch so badly that Congress got involved

Nick Bastone,Dan DeFrancesco | Robinhood, the $6 billion stock-trading app aimed at millennials, told users its new checking and savings accounts were insured. They weren't.

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A Microsoft engineer says that the use of Linux has overtaken Windows on its own Microsoft Azure cloud

A Microsoft engineer says that the use of Linux has overtaken Windows on its own Microsoft Azure cloud

Rosalie Chan | In recent years, Microsoft has warmed up to Linux, which it used to see as a rival. Now, there's more use of Linux than Windows on Microsoft Azure.

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This Stanford dropout just landed $4.6 million from Peter Thiel’s Founders Fund to help people automatically fight parking tickets

This Stanford dropout just landed $4.6 million from Peter Thiel’s Founders Fund to help people automatically fight parking tickets

Megan Hernbroth | Josh Browder started his company while at Stanford and saw an opportunity to automate letter writing to fight parking tickets.

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We just got a clear sign that Facebook's dodgy reputation means it has a massive struggle to persuade people to use its new cryptocurrency Libra

We just got a clear sign that Facebook's dodgy reputation means it has a massive struggle to persuade people to use its new cryptocurrency Libra

Rob Price | Most Americans aren't convinced by Libra, Facebook's ambitious new cryptocurrency project, a new survey shows.

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Chipmakers have hit a major slump — here’s how experts think Intel and Nvidia can correct course

Chipmakers have hit a major slump — here’s how experts think Intel and Nvidia can correct course

Benjamin Pimentel | Chip giants, led by Intel, are set to report results which will point to market direction, even as China trade issue remains critical, experts say.

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