Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.

TODAY’S HEADLINES – 04.07.2021  
 
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THE WORKPLACE

6 wordings that are red flags to potential candidates in new hire postings

Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.


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STORYTELLING

Lessons on life, writing and storytelling from the creator of ‘Bluey'

Joe Brumm, the creative force behind the beloved animated sensation, shares guidance on finding the concise core of a story.


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SOCIAL MEDIA

5 ways PR pros can support Black influencers in 2021

Research has found a pay gap between Black and white influencers. Here are some of the trends PR pros can follow to support influencers of color when building digital campaigns.


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WINNING CAMPAIGNS

How Oklahoma State used research to develop and introduce new brand identity

A new logo was part of a larger strategic marketing and communications plan, leading to first place in the ‘Branding or Rebranding Campaign’ category of PR Daily’s 2020 Nonprofit PR Awards.


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DAILY SCOOP

LG touts strategy in decision to stop making phones, Publix hits back on ’60 Minutes’ investigation, and how businesses are using employee wellness data

Also: Tesla pushes back on labor law violations over Musk Tweet, Delta shares messaging around canceled flights, and more.


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LEADERSHIP COMMUNICATIONS

How to protect your brand from social media impersonators

With fraudsters creating fake accounts and causing other messaging mayhem that can harm consumer trust and brand reputation, here’s how to defend against digital grifters.


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THE WORKPLACE

How to wisely weigh return-to-work scenarios

Research shows the office is a hotbed for collaboration, innovation and relationships, but is it worth the risk—or the cost? Experts from top companies share guidance on proceeding with empathy.



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WRITING & EDITING

12 examples of pandemics and epidemics in fiction and literature

Looking for an elevated frame for our current health crisis? Here are some examples of great writers tackling the human issues around disease and loss.


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DAILY SCOOP

CDC stresses caution with new relaxed travel guidelines, Facebook deals with resurfaced data leak, and Florida issues state of emergency over waste water leak

Also: Feds require Johnson & Johnson to oversee vaccine production at partner facility, Instagram shares tips for influencer marketing, LinkedIn releases guide to crafting thought leadership content, and more.


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LEADING NOW

5WPR CEO Ronn Torossian shares his firm’s manifesto for comms success

The agency leader underpins its work for clients with a fierce dedication to the bones of great storytelling: ‘who, what, where, when and why.’


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INTERNAL COMMUNICATIONS

6 tips to make Microsoft Teams work for your organization

Follow this guidance to streamline your internal messaging–and lighten your employees’ email burden.



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THE WORKPLACE

For young PR pros, the pandemic has drastically changed the job search

New grads share about their experience looking for a job in the comms industry as opportunities have been limited by the COVID-19 crisis.


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DAILY SCOOP

PBS execs defend record of diversity with data, ViacomCBS reevaluates mental health portrayals in its programming, and Walgreens announces vaccine education TV special

Also: Washington Nationals issue statement on positive COVID-19 cases, Facebook gives users more control over news feeds, journalists share thoughts on what makes a story sharable, and more.


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PR INDUSTRY

How PR pros can be allies for beleaguered reporters in tech and beyond

As media outlets become short staffed and reporters face increasingly complex stories in industries like tech and finance, PR pros can be essential partners in sourcing great stories.


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