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Dear trade visitor,

Do you have your ticket for ITB Berlin yet? Early Bird tickets are available until tomorrow, 14 January. Save on entry to the leading trade show for the travel industry from 4 - 6 March 2025.

The new ITB Transition Lab is also still available at a special price. In just 90 minutes you'll gain valuable insights into key topics such as AI, digitalization, and sustainability in tourism.

Network before the trade show with ITB Match & Meet, discover the booming segment of Medical & Health Tourism, visit the ITB Berlin Convention, or reserve a meeting table for your discussions.

Young Talents listen up: Take a look at the pitch competition in the NextGen Tourism Solutions Lab and seize the opportunity to present your ideas for the tourism industry.

Best regards,

Your ITB Berlin Team

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Do you already have a trade visitor ticket?

Take advantage of our Early Bird offer now! Save on your trade visitor ticket until
14 January 2025.

Early Bird Ticket
Early Bird ticket prices:

🎫Permanent Ticket: 65 € (80 €)
Valid for all three days (4 - 6 March)

🎫Day Ticket: 45 € (55 €)
Single entry on a day of your choice

🎫Student Permanent Ticket:
44 € (48 €)
Only valid in conjunction with a valid student ID

🎫Student – Day Ticket:
33.50 € (35 €)
Only valid in conjunction with a valid student ID

More than just trade show access

With these tickets, you not only gain entry to ITB Berlin, but also:
ITB Berlin Convention – the leading industry event
ITB Match & Meet – the new matchmaking platform to connect with key contacts before the show

Important:

Ticket sales and voucher redemptions are only available online and in advance via the official ITB Berlin ticket shop.
There will be no on-site ticket sales. Get your ticket in time!

Get your Early Bird ticket now
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NEW: ITB Transition Lab - get your early bird ticket

In 90 minutes you will gain practical insights into how innovations and changing customer behavior are transforming the tourism industry. Topics such as AI, digitalization, and sustainability are on the program.

You want to join? Then secure your Early Bird Ticket until 14 January.

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I'm curious about the labs
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Network in advance with ITB Match & Meet

Use the ITB Match & Meet platform to network and schedule meetings with targeted business contacts even before the trade show – immediately available and free of charge after successful ticket registration.

Note: When purchasing multiple tickets, please enter the individual business mail for each ticket so that a personal ITB Match & Meet profile is available for each individual ticket holder.

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Step 1: Access to Match & Meet
Within your ITB Berlin ticket you will receive an e-mail with a deep link to your personal profile on ITB Match & Meet.

Step 2: Create your profile
The more detailed your profile is, the more accurate your personal matching suggestions with other participants will be.

Step 3: Matchmaking
Using a matching scale, you can see at a glance which participant has the most matching interests with your details.

Step 4: Make an appointment
Get in touch via contact request, send appointment requests or chat.

Efficient preparation and follow-up: Export your contacts to your personal Outlook calendar and download your matched contacts as a bundled Excel list after your trade show participation.

General questions: Service portal
Technical questions: itb@eyeled.de

Step-by-step video instructions on how to use our accompanying platforms are available in tutorials. All information about ITB Match & Meet and the ITB Navigator can be found here:

ITB Match & Meet
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Spread the word

We provide you with free promotional materials and communication tools to help you maximize the success of your trade show visit.

Download the official ITB Berlin logo, find text drafts, templates, and campaign visuals in the communication kit, and use our ITB Berlin 2025 flyer with useful general information for your communication efforts.

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Our tip: Use the ITB Banner Lab to create your personalized trade visitor banner with a photo 📸.

Promotional Materials
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Calling all young talents

Are you full of ideas and eager to shape the tourism industry? Then the pitch competition at ITB Berlin
NextGen Tourism Solutions Lab
is your stage!

Take on the challenge! Develop an innovative solution for the travel industry with your team and present it in a pitch.

Mentors will support you. Seize the opportunity to network and learn valuable skills. For young professionals, students, and trainees!

Join us and register until 27 January!

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Apply now
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Discover ITB Berlin with the Guided Tours

Experience the trade show from a new perspective!

Our ITB Guided Tours will take you in
1 ½ to 2 hours to the key trends and exhibitors in the industry. Meet experts, gain exclusive insights, and get inspired!

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Booking for the free tours will be available at the end of January – sign up for the interest list now and secure your spot early!

More about Guided Tours
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The boom segment: medical & health tourism

Health tourism is booming – and you’re right in the middle of it! In Hall 4.1, the top segment Medical & Health Tourism brings together clinics, hospitals, hotels, and destinations showcasing their latest offers. Look forward to the program:

🔶 Network at the Medical & Health Media Reception and the official Pavilion Opening
4 March, 12:30–2 pm.
🔶 Deepen your knowledge at the Medical Tourism Educational Hub.
🔶 Experience the glamorous ITB Medical Night featuring the ITB Medical & Health Tourism Awards
5 March, 7– 10 pm

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NEW: The Medical & Health Tourism Panel in the Hospitality Track of the ITB Berlin Convention on 6 March will explore the opportunities and challenges for hotels looking to establish themselves in medical and health tourism.

More about ITB Medical & Health
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Book your Meeting-Table

Reserve a meeting table at one of our Business Satellites for just €83 (incl. VAT). Invite up to 3 guests and add an optional catering package of your choice.
Whether it's drinks or sweet and savory snacks, we've got you covered.

These are the available locations:
Hall 3.1 | Hall 10.2 | Hall 23

For your orientation check out the hall plan of ITB Berlin 2025.

Important note: Table bookings are only valid with an ITB Berlin trade visitor ticket. You don't have a ticket yet? Then stop by the ITB Berlin ticket shop.

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Save your spot
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eTravel stage provides information on digital trends

The eTravel stage at the ITB Berlin Convention 2025 will provide detailed information on current tech trends and digital innovations in tourism.

The eTravel, the Hospitality Tech, the Tours & Activities, the AI Track and the Destination Track form the forums for exciting discussions and presentations with high utility value.

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Experts from companies and academia will analyse the latest developments in areas such as AI, Hyper Personalization and Web3 and discuss recommendations for action for tourism.

All about the ITB Berlin Convention
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Visa - No invitation letter required

A 2013 directive allows visa offices to waive the requirement for an invitation letter when applying for a trade fair visa. Please refer to this directive during your visa application.

If an embassy still insists on an invitation letter, contact our international representatives. If there is no representation in your region, please reach out the ITB Berlin team.

International representives
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Do you have any questions?

We have the answers!

We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de

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