Bequests and other legacy gifts provide a vital source of revenue for nonprofits. But it can be tricky to frame conversations and messages about this form of giving, especially in a health and economic crisis.

How can you market planned gifts in ways that resonate with donors — even during these tumultuous times?

Join tomorrow's webinar, How to Boost Your Planned Giving Program, to learn from our expert guests: a director of planned giving, a veteran consultant, and a legacy-giving director at a financial services firm.

They’ll explain how to set goals and measure the results of your planned-giving fundraising, which types of gifts — and which donors — to focus on now, and how to steward legacy supporters in meaningful ways despite social distancing.

You'll also learn:

• Tips for creating a plan to expand legacy giving — and hit goals
• How to craft messages that attract planned gifts and are sensitive to the pandemic
• Creative ways to thank legacy donors, keep them engaged, and enlist new supporters

This session qualifies for 1.25 CFRE credits.

Can't make the live event tomorrow? Register today and watch the session on demand whenever you like.