Join Insider Intelligence’s Paul Verna as he explores whether the industry is ready -

Hi John,

It’s time for the advertising industry to embrace the cookieless future, but ad executives still have their concerns.

Join Paul Verna, our vice president of content, as he shares what’s on ad executives’ minds as they prepare for the transition. He’ll also provide insights on why first-party data will be crucial post-cookies, and how generative AI will breathe new life into how digital ads are targeted, served, and measured.

You don’t want to miss this one!

Register now for Thursday’s Meet the Analyst Webinar at 2pm ET / 11am PT. Space is limited.

See you there,
eMarketer Editors

This Meet the Analyst Webinar is made possible by TransUnion.

P.S. Please forward this invite to colleagues who are interested in the 2024 identity landscape.

Interested in sponsoring a webinar? Email advertising@emarketer.com