Dear John,

As the Editor-in-Chief of NutraIngredients-USA, I am thrilled to invite you to two landmark events that are set to redefine the future of our industry. Next week, Salt Lake City will be the epicenter of the dietary supplement and microbiome sectors, and if you are a part of this industry, you need to be in the room!

Celebrate the Milestone: DSHEA at 30 Summit
In October 1994, President Bill Clinton signed the Dietary Supplement Health and Education Act (DSHEA) into law, paving the way for an industry that has grown from 4,000 products valued at $4 billion to over 100,000 products worth an estimated $60 billion today. DSHEA's framework for innovation and quality standards has shaped our industry, but as we mark 30 years since its inception, it is time to reflect on its legacy and future.

Join us on June 10th, in association with the United Natural Products Alliance (UNPA), for NutraIngredients-USA's DSHEA at 30 Summit. This half-day event will explore the history, challenges, and future of DSHEA. Book your place to hear directly from the architects of the law and key industry stakeholders as we delve into the critical discussions that have defined and will continue to shape our industry.

IPA World Congress + Probiota Americas 2024: Uniting the Microbiome Community
Immediately following the DSHEA at 30 Summit, from June 10-12, we are hosting the IPA World Congress + Probiota Americas 2024, the largest gathering of the microbiome industry in North America. This event promises compelling content, innovation, thought-provoking discussions, and a wealth of networking opportunities to enhance your expertise and foster business development.

Brought to you by NutraIngredients-USA, this congress will feature presentations from leading experts such as:

• Prof Rob Knight of the University of California San Diego, a world renowned microbiologist and our keynote speaker who will connect the dots between the human microbiome, health, and microbial big data.
• Dr. Emily Prpa of Yakult will discuss The Female Gut Microbiome: Lessons Through Life.
• Dr. Koen Venema at Beneficial Microbes Consultancy will explore The Prebiotic Landscape.
• Cara Welch, PhD from the U.S. FDA will share the stage with the FTC and Health Canada and dive into the evolving Regulatory Landscapes in North America.
• Brandon Casteel from SPINS will highlight the pre- and probiotics: Consumer Trends and Opportunities.
• David E. McPherson Jr. of Kroger, Brooke Switzer of iHerb and Kathy Wickenden of Whole Foods Market will shed some light on their Retailer Quality Initiatives and Moving the Consumer Confidence Needle.
• Dr. Chris Oswald, DC, CNS of Nestlé Health Science will discuss healthcare practitioners as advocates for microbiome benefits.
• Nicole Hill of MarketPlace Branding will dive into an emerging multi-million-dollar industry and what Pet Parents Want: Consumer Trends, Insights, and the -Biotic Effect.

The event includes interactive Q&A sessions, a Wellness Program, Roundtable Lunch discussions, a Welcome Reception, and the popular Probiota Social Evening. Secure your place today, and don't miss this opportunity to immerse yourself in the forefront of microbiome knowledge and networking.

A discounted dual ticket to attend both events is available, to learn more click here.

These conferences are more than just events; they are catalysts for change in our industry. Don't miss this chance to be part of the conversation that is shaping the future of dietary supplements and the microbiome sector.

I look forward to seeing you in Salt Lake City!

Warm regards,
Stephen Daniells, PhD
Editor-in-Chief of NutraIngredients-USA.com & Chair of the Probiota Series

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