Don't miss the opportunity to apply to the world's leading program for showcasing organizations that effectively communicate and deliver brand purpose. If you haven't applied yet, time is running out!
Here are some reasons why you should apply:
Brand Exposure - Every application is seen and evaluated by Fast Company's team of editors and reporters.
Opportunities - Being named a Brands That Matter honoree puts you in the most elite company. You'll also become eligibile for speaking engagements at Fast Company events and exclusive invitations to influencer-only programs.
Credibility - Gain the Fast Company stamp of approval as a brand that is a force to be reckoned with.
Break News - The story of your brand matters to us. We want to hear how you've achieved relevance through cultural impact and social engagement.
Visibility - Winners will appear in the November issue of Fast Company and all honorees will appear on fastcompany.com
There are 30 categories. Entries are judged on timeliness, relevance, cultural and business impact, clarity, and ingenuity. Multiple honorees will be named in each category.
AI and Data
Tech in the artificial intelligence, data science, and machine learning spaces highlighting and communicating brand purpose
Consumer (B2C)
Be honored in a special list that recognizes brands that provide products and services to consumers
Current Events
Special recognition for brands that initiated a high-impact response to major news and significant events in 2022, such as climate change, voting rights, and more
Education
Brands demonstrating purpose and elevating the learning space
Energy
Brands in the power, fuel, and renewables ecosystem that demonstrate impact and purpose
Family of Brands NEW
More than a parent company, but stewards of the brands we love
Fashion
Brands in the apparel, beauty, accessories, textiles and related businesses that show cultural impact and purpose
Finance
Banking, fintech, and financial services whose brands that are about more than the bottom line
Food
Agribusinesses, restaurants, consumer goods, and other brands serving up purpose and broad cultural relevance
General Excellence NEW
The most culturally-relevant brands with no specific category restrictions
Health and Wellness
Brands in fitness, self-care, medicine, and pharmaceuticals that improve body and mind
Home NEW
Brands that bring added purpose to where we live
Luxury NEW
Brands with value far beyond the price tag
Media/Advertising NEW
In a fragmented information landscape, these brands craft culture
Not-for-Profit
Be honored in a special list that recognizes brands in the nonprofit, philanthropic, or NGO (nongovernmental organization) space
Pets NEW
Brands bringing cultural impact to animal companionship
Public Service
Brands whose messages raise public awareness or offer educational information for the betterment of society
Retail
Brands showing purpose beyond the digital or physical storefront
Security
Brands that show purpose and differentiation as they help protect companies and consumers from digital warfare and privacy threats
Sports
Purpose-driven brands scoring in the world of professional and recreational sports
Transportation NEW
Brands that are shaping the ways we move around
Workplace
Enterprise software, design, real estate, and related brands elevating engagement to the physical and virtual office
Brands That Matter International
Brands based outside of the United States that have achieved relevance in their home markets through cultural impact and social engagement
Brands That Matter United States
Brands based in the United States that have achieved relevance in their home markets through cultural impact and social engagement
Small Business (Fewer Than 100 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have fewer than 100 employees
Midsize Businesses (100–999 Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have between 100 and 999 employees
Large Business (1,000+ Employees)
Be honored in a special list that recognizes products, projects, or services by companies that have more than 1,000 employees
On the Rise: 0–4 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business less than 4 years
Established Excellence: 5–14 Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business between 5 and 14 Years
Enduring Impact: 15+ Years in Business
Be honored in a special list that recognizes products, projects, or services by companies that have been in business 15 years or more
