Haig Stoddard has followed the auto industry for over three decades, starting as a reporter and editor for Wards Automotive Reports and transitioning to automotive market analyst. Most of his career has been spent at Wards, with stints along the way forecasting North American vehicle production at IHS, and as a vehicle market analyst at both Dana and General Motors.
Since returning to Wards, he has served as the company’s lead vehicle-market analyst, focusing on tying together demand, vehicle production and powertrain trends. He also has created and co-created several of the company’s current analytical outputs related to forecasts, plant capacities, product cycle plans, market segmentation and future vehicle propulsion reports.
Currently, he supports the Wards Intelligence database and produces regularly scheduled and custom subscription-based posts tied to North America production and sales analysis and forecasts, as well as general global market analysis.
Geopolitics, inflation and never-ending global supply-chain challenges are heavily weighing on the North American market. In the wink of an eye, the outlook has reversed from upside bias to downside. The sales and production forecasts for 2022 have been significantly cut since the end of last year and are in danger of not showing growth from 2021. Haig will detail the current outlook in North America for the second half of 2022 and touch on prospects for growth in 2023, highlighting signs and data indicators to watch for that point to more strength or weakness. | 
