 | | Why should your company invest in brand journalism? It’s simple, your company needs effective, integrated communications that break down the current barriers to success. | | | | Join Ragan tomorrow, Tuesday, Sept. 21 at the Brand Journalism: Take Charge of Your Own Story Workshop to learn from top communicators on the essentials of brand journalism including how to skillfully tell a story, boost your company’s reputation, improve your media coverage, and position your company to rise above the noise in the industry. | | At tomorrow’s hands-on workshop you will: | - Determine your brand journalism goals with customers, employees, investors and other stakeholders
- Develop a brand journalism checklist that includes defining your editorial standard and structure, content delivery methods and measuring the success of your efforts
- Understand the six kinds of brand journalism stories and figuring out which ones are right for you
- Refine the journalistic elements of your story, including headlines, teasers and image placement
- Learn how to shift focus from writing for your internal team to writing for an external audience
| | Brand journalism experts will be on hand to guide you through the journey. | | 
Jim Ylisela Co-Founder and Senior Partner Ragan Consulting Group | 
Sue Hermann Director of Corporate Communications BOK Financial | 
Megan Ryan Corporate Communications Manager BOK Financial |
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| | They’ll answer questions and guide you as you embark on this new adventure. | | Take your first step towards controlling your own story. This workshop is tomorrow, September 21, reserve your ticket before it’s too late! | If you have any questions or need help registering,
please contact Shallon Blackburn. | PRESENTED BY: | | | | |
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