Why marketing is critical and tips for doing it well
Strategies you can use right away to get results
How to inspire direct-mail donors to make planned gifts
You'll learn the steps to take to develop a successful planned-giving program and ways to make the case for investment to your leaders. Plus, you’ll get real-world examples of materials and messages that inspire giving.
Reserve your spot to learn from Nicole Engdahl, head of planned-giving program at the National Park Foundation; and Meg Roberts, consultant and former director of planned giving at George Washington University.
SPEAKERS
Nicole Engdahl
National Park Foundation
Meg Roberts
Impact Communications
Host: Emily Haynes
Chronicle of Philanthropy
Webinar Resource:
5 Ways to Inspire and Show Appreciation for Planned Gifts
A checklist for talking to donors about planned giving.