Marketer,

As we started the year, no one imagined how we would have to pivot our events strategy from in-person to digital. With so many marketers looking to figure out how to replace the brand awareness and lead volume usually delivered by these events, it’s no surprise all businesses, from small to growing are rethinking how to create impactful and engaging virtual events.

Join us tomorrow, Thursday, June 18 at 11:00am PT/2:00pm ET for a special session to talk more about ways to run successful virtual events — including content, technology, promotion and follow-up. You’ll hear from Ben Hindman, Co-founder & CEO of Splash, a Salesforce Customer, and a leader in the events industry, Meredith Sain, Senior Director of Product Marketing at Salesforce, and the lead for our SMB Executive events. The conversation will cover:

Insights on how small and medium businesses are converting their customers through virtual events
Tips for setting expectations through goal setting and targeted promotional planning
How technology can help optimize and accelerate the transition