| It’s time to define your mission and take a stand on the social, cultural, and environmental issues that your employees and audiences value. | | Discounted Pricing Ends Tuesday, Feb. 15 | PR Daily’s Purpose & Corporate Social Media Responsibility (CSR) Summit on March 1 provides the opportunity to learn what you should be doing now in terms of CSR, purpose, and Environmental, Social & Governance (ESG). | Communicators are in a critical position to create strategy and messaging that amplifies, clarifies, and unifies. How will you as a communicator deliver on the CSR promises made? | This half-day virtual summit will show you: | - How to define your purpose around company values, incorporate that vision into a strategic communications plan and deploy that messaging when appropriate
- Ways to gauge the authenticity of your messaging with internal and external stakeholders and refine it accordingly
- Best practices for measuring the impact of purpose communications
- Strategies for identifying and recruiting employees to become CSR and purpose ambassadors
- Lessons and takeaways from successful purpose-driven missions (and even those that fell short) that you can bring back to your organization
| View the full agenda here. |
| Meet the Presenters | Curtis Sparrer Principal Bospar PR | Carol Cone CEO and founder Carol Cone ON PURPOSE | Tom Corfman Senior Consultant, ESG Expert Ragan Consulting Group |
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| | Discounted Pricing Ends Tuesday, Feb. 15 | For registration questions, contact Shallon Blackburn at shallonb@ragan.com. For sponsorship opportunities, contact Hannah Lavelle at hannahl@ragan.com. | PRESENTED BY: | |
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