Submit your forward-looking programs and get some shopper cred!
(FYI: Shopper Innovation Awards are part of the Creative Report Card.)
This year's SIA categories include:
Out of the box retail. Driving engagement through innovation.
In-store engagement. Novel approaches that garner shopper attention: from POS to pop-up, to AR.
Packaging. New products or redesigns that stand out from the crowd.
CRM & Loyalty. From loyalty programs to new partnerships, to new data segmentation techniques.
and more.
+ Public Service categories for cause, non-profit or fundraising programs.
