| Scott Reach, owner of Denver-based Rare Dankness/House of Dankness, took center stage on the cover of our July 2016 edition of Cannabis Business Times. In the feature titled The House That Dankness Built, Reach began to see his vision unfold for a 54,000-square-foot grow facility—one that he’d hope would allow his team to create a more structured and standardized product moving forward. High tech, high quality: That was the name of the game when it came to further solidifying Rare Dankness’ reputation as one of the most recognized brands in cannabis. Absolute control over his grow space was rule No. 1. “If you’re not on the technology side of cannabis, you’re just going to be on the farming side, and there’s not a lot of money on the farming side,” Reach said in 2016. Today—seven years later—Rare Dankness cultivars continue to be grown and traded worldwide, and Reach has consulted on more than 300 grows over the past five years and countless more before that. His Denver facility is one of the most high-tech, automated cultivation sites in the world. And Reach is not secretive about his methods. Next week, Reach will again take center stage, but this time as a co-chair of our VIP Cultivation Roundtable at Cannabis Conference 2023 (Aug. 15-17 | Las Vegas). For those who want to make it in this industry—and make it in a big way, through thick and thin—the entire curtain will be pulled back in this daylong educational and networking event that’s exclusive to cannabis cultivators. Reach will be joined by six other cultivation experts in the business to provide actionable intelligence during this important roundtable event. Limited seats remain. Reserve your spot NOW. | 
