Learn what type of products to consider when promoting to children
A question to consider: What would capture the attention of a 3 or 14-year-old, and what would be the best way to package & deliver that content?
Licensed consumer products are fueled by children's entertainment properties. In a post-COVID world, parents are increasingly willing to spend money on their entertainment. It's important for businesses to understand the latest trends in kids' entertainment and IPs to better target this demographic.
This whitepaper will dive into how kids' interest in intellectual properties and entertainment brands have evolved since the pandemic. You'll learn where the interests of children lie and what type of products brands should consider when promoting to children.
Key insights include:
Streaming platforms direct impact on what types of content are most engaging to kids
Audience fragmentation, and the steady rise of comics as a popular IP
How to forecast brand opportunities that may emerge from the metaverse
The rise and fall of brand desirability for superhero IP post-COVID
Anime and manga's continued influence on licensed consumer products
The push for educational video content and how infants, Gen Z, and millennials interact with it
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