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Two years ago, Dior hit a significant milestone when Sauvage became the top-selling fragrance in the United States. The men’s scent outsold key competitors in the women’s sector that seemed to have a lock on that spot not so long ago. Since then, a handful of other men’s fragrances have entered the top 10, including Bleu de Chanel, Valentino Born in Roma Uomo and YSL Beauté’s Myslf.
This week beauty market editor James Manso dives into what’s driving men’s fragrance to find out if the momentum is expected to continue as we head into the crucial holiday selling period.
Elsewhere, we have the latest senior management shuffle at the Estée Lauder Cos., a ranking of Gen Z’s favorite brands as measured by organic UGC engagement and an exclusive interview with BeautyHealth CEO Marla Beck as she reboots Hydrafacial. — Jenny B. Fine |
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| Beauty Features The announcement comes days after executive changes at its Latin American division were revealed. |
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| Beauty Features A key part is the launch of a new and first clinically-backed Hydrafacial booster, Hydralock HA Booster. |
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| Beauty Features Those who sail might have an advantage on this beauty trend. |
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| Beauty Features Mark Curry, who cofounded the brand with former CEO Colette Laxton, is taking the top slot. |
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