Tune in to the latest episode of The New Normal today at noon ET. NTWRK president Moksha Fitzgibbons will speak with Digiday president and editor-in-chief Brian Morrissey about the future of livestream shopping, including how habits are changing due to the pandemic and the evolving role China fills. Register here. In a normal year, TechCrunch’s Disrupt conference fits an expo hall, a startup competition and hours of educational content into three days at the Moscone Center in San Francisco. Next week, however, the event’s tenth anniversary, the digital media company will try to cram all those things into attendees’ computers. And it's looking like the virtual Disrupt 2020 will be a success. Read more below. Other things to know about | | |
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| Coronavirus Fallout | | | | Sponsorship revenue is projected to grow and as many as 15,000 people are expected to attend the tech news publisher’s flagship event. | | |
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howdy! | Walmart | | | | This week the retailer started to roll out ads for the program, which is set to debut on September 15th and seen as an answer to rival Amazon’s Prime. | | |
| Sponsored by AcuityAds | | | | Increasingly, advertisers are turning to shoppable media to achieve shorter customer decision journeys and rapid ROI while still maintaining control of their brands. | | |
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howdy! | Subscriptions | | | | Now, 1,000 organizations use the platform, with over 40% of Pro accounts using it daily, the company said. | | |
| Sponsored by Inmobi | | | | In this new report, based on detailed research into U.S. mobile users and advertisers, learn how marketers have adjusted their mobile in-app video strategies over the past year. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | DTC startups who have prided themselves on either never offering sales, or only offering them on Black Friday, are throwing their playbooks out the window. | | |
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| Sponsored by MoPub | | | | Today’s mobile in-app environment is viewable, measurable — and where audiences of all demographics are spending a large part of their time. Download this micro-report for tips and advice for getting into mobile in-app advertising. | | |
howdy! | Subscriptions | | | | A surge in traffic helped, but tightening the paywall, improving its onboarding and engagement strategy, and focusing on retention have played roles too. | | |
howdy! | Coronavirus Fallout | | | | Egan discusses green shoots and how publishers’ relationships with platforms are shifting. | | |
| | | | | Wonder Media Network CMO on the value of the non-celebrity podcast and how big branded-content partners are hyper focused on scale. |
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