Marketing management

Gone in 30 seconds: Marketing in an increasingly distracted world

Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction.

The MarTech.org podcast

Demand gen vs. lead gen: Have we reached a final verdict?

A report from HockeyStack says a demand generation strategy is superior to lead generation. We talked with the author to find out why.

Marketing artificial intelligence (AI)

How to transform martech and multichannel marketing for the AI era

Key approaches to coordinate martech investments and multichannel strategies to boost engagement and adaptiveness in an AI-enabled era.

Marketing management

Being position-less secures a marketer’s position for a lifetime

Clearing up any confusion around the term Position-less Marketer.

MarTech webinar

Turn your customer insights into personalized, high-impact email

As email volumes continue to rise and click-through rates decline, creating personalized, engaging content that resonates with your audience is crucial.

Customer experience

Customer engagement: Moving from value creation to value expansion

Many companies do well in creating value for their customers, but the real key to sustainable growth is found in expanding value.

Programmatic advertising

Microsoft adds video and CTV ads (including Netflix inventory) to Advertising Editor

Company will start supporting video and connected TV ads in its Advertising Editor, including Netflix inventory across 10 countries.

MarTech intelligence reports

How AI is transforming email marketing

Learn best practices for creating more relevant, personalized emails with the newest AI-powered platforms using this marketer’s resource.

Marketing artificial intelligence (AI)

SAP unveils new CX AI toolkit, consumer insights solution

With SAP stitching generative AI throughout its enterprise platform, it also had some announcements of interest to CX professionals.

Online survey

Have you replaced part of your martech stack in the last 12 months?

Lend your two cents to our MarTech Replacement Survey! Help us and the community understand more about the way stacks are maintained and managed.

Begin survey

From Search Engine Land

• Google’s documentation leak: 12 big takeaways for link builders and digital PRs
• Google AI Overviews visibility drops, only shows for 15% of queries
• 4 Performance Max segmentation strategies and how to leverage them
• Are you an “award-winning” search marketer?
• Rethinking your keyword strategy: Why optimizing for search intent matters