Lead generation is one of the most vital components in maintaining and growing your business.
| Lead Generation – Growing your Business |
|---|
| Lead generation is one of the most vital components in maintaining and growing your business. A highly delicate process in attracting prospect customers, nurturing them and converting them into sales. Whether your business is service or product based, or B2B or B2C lead generation will keep the wheels in motion. |
|---|
| While generating a lead may seem like an easy process, the biggest obstacle lies in obtaining genuine leads. For it is quality over quantity that matters, which leads to having a good email list. In the world of Marketing Automation, the key factor in obtaining a lead is in the information that is gathered. This information creates the foundation of your email campaigns and subsequent flows. |
|---|
| Here are a few ideas on how to collect leads. |
|---|
| If people are on your website, then they have visited for a reason. So, it would be fair to say, they are already familiar with who you are or what it is you do. Therefore, this would be the perfect opportunity to get them to subscribe. |
|---|
| There are many ways to do this. A pop-up or slide-in on each page is a quick and easy method. You can also have sign up links in the header, footer or ‘about us’ page. Another common method is to use a welcome gate so people sign up before being able to view your content. With this method, you are likely to eliminate non-genuine leads. |
|---|
|
|---|
|
|---|
|
|---|
| Alex from MarketingPlatform
Copywriter |
|---|
|
|---|
| |
|---|
|
|---|
MarketingPlatform, Nørregade 12a,
6600 Vejen, Danmark
+45 72 44 44 44
support@marketingplatform.com |
|---|
|
|---|
|
|---|
|
|---|
|
|---|
