What does leadership look like now? What will it be after Covid-19? Agency bosses have had to not only reimagine the office and day-to-day workflow in the coronavirus pandemic, but also re-evaluate the very idea of leadership. In talking to the heads of some of the best-known creative shops, certain terms come up again and again — some relating to changes in the workplace itself but others concerning what it means to be a boss in these times — words like communication, flexibility, empathy. Read more below. Other things to know about - New research shows it’s time to crack down on deceptive and damaging advertising to protect the integrity of every publisher ande brand. A new survey highlights how brand-safety woes are publishers’ top concern when it comes to deceptive advertising. Sponsored by GeoEdge.
- As new privacy regulations come into effect and browsers limit tracking capabilities, contextual advertising powered by machine learning is standardizing targeting efforts and ensuring campaign success. Sponsored by Dailymotion.
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| Future of Work | | | | CEOs have had little choice but to shake up the work environment. And those who lack natural empathy will struggle in this new normal. | | |
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howdy! | Future of Work | | | | Much about the workplace changed beyond recognition in 2020. Here’s Digiday’s guide to what’s in and out when it comes to office space, culture and more. | | |
| Sponsored by Healthline Media | | | | For brands and advertisers wondering how to approach fitness and wellness consumers in a time of great change, register for this webinar. Healthline Media and Digiday will unpack strategies for meaningful engagements alongside a panel of experts from leading fitness brands, highlighting the six trends marketers need to know in 2021. | | |
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howdy! | Coronavirus Fallout | | | | With a virus-induced economic meltdown crimping vital revenue streams, companies have to pivot quickly to simply stay in business. | | |
| Sponsored by Tatari | | | | Research shows that with the ongoing introduction of DTC brands to TV, the traditional division between brand and performance spending is beginning to blur. Read the full report on how brands are testing and refining new data-driven strategies in TV. | | |
howdy! | Future of Work | | | | Marketers, agency execs, consultants and vendors have had to find new ways to connect as in-person events remain shuttered for the foreseeable future. | | |
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| Sponsored by EX.CO | | | | Looking to keep readers engaged longer — and boost ad revenue in the process — publishers are adding new page units featuring additional content entirely separate from the main article. | | |
howdy! | | | | | Most consumer-facing retail startups quite simply won’t reach the scale worthy of mid- to late-stage venture capitalist dollars. | | |
howdy! | Coronavirus Fallout | | | | This story is part of Endgames, a Digiday Media editorial package focused on what’s next, what’s coming, and what’s being phased out in the industries we cover. Access the rest of our Endgames coverage here; to read Glossy’s Endgames coverage, click here; Modern Retail’s coverage is available here. With commuting to the office and going […] | | |
| Managing Through Crisis | | | | Our editorial team takes a look ahead at what 2021 may have in store for the media and marketing industries. |
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