We highlighted in February's Trends to Watch that SDVs (software-defined vehicles) took the centre stage at CES 2024, with OEMs now having the supplier ecosystem to cater to whatever direction they wish to advance.
However, the journey to get to the SDV will be far more intricate and extensive than initially imaged, and recent challenges have lead to a recalibration of expectations. Wards Intelligence has identified the four key hurdles as:
Navigating the complexities of this industry requires astute analysis, and at the forefront stands Wards Intelligence's SDV Principal Analyst Maitê Bezerra.
Maitê's pioneering work includes the industry's first SDV Market Tracker, which dissects Semi-SDVs vs SDVs, the relationships between SDVs and BEVs and the SDVs offered by traditional vs start up manufacturers.
She has also evaluated the leading 22 automakers on their transitions to SDVs and surveyed the industry to identify the key opportunities and challenges.
Hear Maitê discuss why standardization and collaboration is key to a software-defined future at CES 2024!
Watch the full discussion to gain expert insight on the role of the cloud and digital twins as industry collaboration grows.
She also appeared on WardsAuto's CES 2024 podcast, and discussed her three key elements to takeaway from the event.
Maitê is available to guide your business through customized software research projects. To discuss your project requirements, schedule a scoping call today.
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