Hi John,
Forty-one percent of US data leaders intend to increase emphasis on first-party data this year in response to third-party cookie changes, according to the Interactive Advertising Bureau.
However, making the most of the data collected across your marketing mix can be challenging. Not all first-party sources are equally considered. TV advertising as a source, for instance, is often underleveraged.
Register here for “Doubling Down on First-Party Data with TV: Rethink Your Strategy to Leverage and Optimize Campaigns,” presented by Marketing Architects, and learn:
- Why TV-driven consumers are a high-value audience
- Ways to capture data from your linear and streaming TV campaigns
- Best practices from brands that improved performance by applying first-party data insights
Please reserve your seat today. Space is limited. This webinar will take place on Wednesday, April 27 at 2pm ET / 11am PT.
This Tech-Talk Webinar is sponsored content by Marketing Architects.
Sincerely,
eMarketer Editors |
