Leaning on core values during COVID-19With students suddenly gone from campus and the institution’s energy focused on the transition to online learning, plowing ahead as normal would be tone-deaf—potentially alienating internal storytelling partners and losing an opportunity to appeal to prospective students, whose interest and enrollment are essential to the bottom line. Here's how the college responded.
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| | COVID-19
How a college’s spirit—and spirituality—came forth amid the pandemic With students suddenly gone from campus and the institution’s energy focused on the transition to online learning, plowing ahead as normal would be tone-deaf—potentially alienating internal storytelling partners and losing an opportunity to appeal to prospective students, whose interest and enrollment are essential to the bottom line. Here's how the college responded.
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