Hi John,

This week, we're gifted with an extra day in February to make our marketing efforts count. We're bringing you a selection of our latest content to help you squeeze every benefit from your marketing strategies and stay ahead of the trends.

• How to Set Up a Successful A/B Test for Connected TV | a guide, compliments of MNTN
• How and Why Marketplaces Should Build Ad Operations In-House | an eMarketer Tech-Talk Webinar, sponsored content by Moloco
• How Off-Site Advertising Can Lead Retail Media’s Next Big Growth Phase | an eMarketer white paper, created together with TripleLift
• 10 Top Brands to Watch in 2024 | a report, compliments of Placer.ai

Best,
eMarketer Editors

P.S. Don’t keep these insights to yourself! Share them with colleagues, too.