Consumers are no longer just browsing the carefully curated aisles of independent retailers or natural food chains like Whole Foods. Now nearly 90% of functional food & beverage sales is coming out of 1 channel.
Insights Inside
This special New Hope Network report pulls from three research inputs, including NBJ market sizing and both manufacturer and consumer surveys as well as market manifestations of exemplary products in this space.
To find customers with an open mind and willingness to stray from the tried and true supplements, look no further than Millennials and Gen Z. More than 50% of Zoomers are eating functional foods, and Millennials are out-purchasing the other generations by over 10% in functional food and beverages. See the full list of available snapshots here.
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