Learn crucial skills for defending intellectual freedom and engaging your community through your marketing efforts with our online courses!
Round off your fall with two timely courses: Resisting Book Bans and Uniting Marketing and Outreach! Learn crucial skills for defending intellectual freedom and engaging your community through your marketing efforts. |
Course Overview: Engage Your Community by Uniting Marketing and Outreach |
Learn how to engage with your community more effectively and build services that make patrons feel valued, welcomed, and heard. Unite your marketing and outreach functions to better identify your patrons’ needs, develop programs and services that fill those needs, and create communications strategies that ensure your community is aware of your offerings. After you attend this interactive online course and workshop, you’ll be able to: Understand and apply the fundamentals of marketing and outreach best practices Understand and apply tangible social media marketing and outreach skills Tell your library’s story in a compelling way to enhance your outreach Implement methods for data collection and analysis to support marketing and outreach initiatives Apply strategic communication techniques to help facilitate your marketing efforts Understand the differences and overlaps between marketing, outreach, and engagement Have strategies for how to center relationships and community collaboration |
Using Data to Enhance Marketing and Outreach led by: Trenton Smiley |
Empathy-Centered Communication: Strategies to Engage Your Community led by: Andrea Fanta |
Centering Community: How to Move from Outreach to Engagement led by: Fatima Perkins |
See our full course program here. |
Course Overview: Resisting Book Bans: Tactical Approaches to Defend Intellectual Freedom |
The last few years have seen a drastic uptick in book bans and curriculum challenges. As a librarian, teacher, administrator, or trustee, it can be difficult to know your options for managing these challenges and advocating for intellectual freedom and diverse educational materials. This crash course will focus on proactive preparation to ensure you are set up for success. After you attend this crash course, you’ll be able to: Advocate for your programs, curricula, collections, and services Conduct a policy audit and ensure your protections are up to date and comprehensive Make a plan to find allies and build coalitions to support you Access resources and communities dealing with similar challenges Develop and refer to talking points and best practices for school and library board meetings and connecting with stakeholders and community members Strategize ways to handle problems, disruptions, or challenges that arise during board meetings |
Stronger Together: Building Community, Coalitions, and Allies led by:Erika Long, (she, her) |
Proactive Governance: How to Prepare and Handle Problems in Your Board Meeting led by: Lori Fisher |
See our full course program here. |
Our courses are perfect for your team! Group rates available now! Request a discount for groups of 3 or more and work with your colleagues on a project for your library. Purchase 15 or more registrations and apply them across multiple courses. |
|
