Learn From Mattel and Instagram - Holiday Ad Campaigns that Drive ROI

Small creative elements that make a big impact - Hi John,

Last year, US online holiday shopping jumped 32% from 2019, marking the highest volume of online holiday shoppers to date, according to Adobe Analytics.

This holiday season is projected to be on par as consumers flock online to avoid in-store traffic, access larger inventory selections, and take advantage of the ease and flexibility of shopping at home. Brands will have an opportunity to capitalize on this ecommerce surge, but how do you know if your advertising investment is engaging new and returning customers?

Register here for “Creative Tips for Holiday Ad Campaign Readiness,” presented by VidMob, and learn:

Data-informed tips for driving ad performance and purchase rate on Facebook How to incorporate Instagram Reels into your ad campaigns Why using AI and machine learning can drive revenue and win customers for life Plus! Ask questions to our presenters from Mattel, Instagram, and VidMob

This live Tech-Talk Webinar will feature Mattel’s Jason Horowitz, SVP, US marketing and global head of media and digital, Instagram’s Genie Alfonzo, product marketing manager, and VidMob’s Blake Boznanski, head of industries.

Reserve your seat now to join us on Monday, September 20 at 2pm ET.

This Tech-Talk Webinar is sponsored content by VidMob.

Sincerely,
eMarketer Editors

P.S. Please forward this invite to colleagues and peers who may be interested in holiday ad campaigns. Thank you!

Interested in sponsoring a webinar? Email advertising@emarketer.com

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