Traditionally, email marketing platforms have enabled efficient outreach to specific demographics, fostered engagement, and provided analytics, boosting sales through effective lead nurturing and customer retention.

Enter generative AI. 

Email marketing platform providers now integrate generative AI assistants, aiding marketers in crafting compelling subject lines, message content, and images. Additionally, AI can segment audiences and predict optimal messaging and send times.

Download MarTech's "Email Marketing Platforms: A Marketer's Guide" to learn about the latest features in this latest generation of email technology. This 57-page report is your source for news, trends, opportunities and challenges facing this market as seen by industry leaders, vendors and their customers.