Hi there,

Account-Based Marketing (ABM) isn’t new. It has been used by B2B marketers for well over a decade.

Based on the recognition that B2B purchase decisions are often made by a group of individuals within the company, ABM aligns sales and marketing efforts. ABM gives organizations the ability to deliver targeted advertising, as well as personalized content and messaging to high-value accounts and especially to individuals associated with those accounts.

ABM tools automate many of the data and workflow processes that enable these groups to be targeted.  Rapid advances in the sophistication and accessibility of relevant data — and in the technologies that today enable ABM — are now fueling widespread interest in and adoption of this approach.

MarTech's latest publication of the "Enterprise Account-Based Marketing Platforms: A Marketer's Guide" will assist you in learning about the latest trends in ABM tools, the various features of these tools, what to expect when implementing an ABM tool and profiles of 11 top ABM tools vendors.