Innovid and Ascendant are pleased to present this benchmark report, which explores the top priorities and challenges of converged TV in 2023 and beyond.

This report highlights how marketers are investing in all forms of video advertising, including linear, CTV/streaming, and digital video, to reach and engage with desired audiences. It also covers how CTV has brought the best of digital video and traditional linear TV together, and how linear and CTV will switch leadership roles on media plans as reach on the latter grows. Furthermore, you'll learn the creative strategies being used for converged TV, and the necessary steps for unified measurement.

To learn more about this important topic, download the report today.