Beer to the future: Labatt on planning for the next decade

As consumer habits evolve, consumer goods must also adapt to changes in their market, both in the short and long terms. The alcohol sales industry is no different.

Labatt Brewing, with parent company AB InBev, has unveiled an ambitious new plan to have non-alcoholic beverages account for 20 per cent of its global profile by 2025.

Labatt's VP of Marketing in Canada, Todd Allen, will join Strategy Digital Editor Jeromy Lloyd for an in-depth discussion of how his brand plans to navigate its next era.
 

Todd Allen
VP Marketing
Labatt Breweries of Canada
 

Todd Allen is responsible for the Labatt portfolio of brands, from its biggest, Budweiser, to Canada’s top import, Corona.

Prior to his current role, Allen was the Global VP for Stella Artois, and prior to that, with Labatt Canada, he launched the Kokanee Peak Brew and repositioned Bud Light with a new disruptive campaign.
 

FEBRUARY 22, 2018
ARCADIAN COURT, TORONTO

The Marketing Evolution: C-Suite Summit will explore the ideas and challenges most relevant to senior marketing executives in 2018: from the evolving role of the CMO to building brands for the future.

Platinum Sponsor
The Globe and Mail Media Group
Craig Atkinson

Craig Atkinson
Chief Investment Officer
PHD USA
Joanna Griffiths

Joanna Griffiths
CEO
Knixwear

Jason Chaney
CCO
Koho
 

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