The more customer data you have, the more powerful and precise your attribution models can be—and the more ROI you can drive from them.

In this ebook, you will learn how to calculate the ROI of your marketing campaigns by harnessing attribution models and mastering three phases of a successful attribution implementation:

• Eliminating data silos and unifying customer data
  
• Activating data science to maximize ROI
  
• Fostering cross-functional collaboration