Beverage formulators must respond to the growing active nutrition consumer market with cutting-edge ingredients that offer enhanced functionality, improved taste, and better texture. From acid-stable pea proteins for energy and muscle support to postbiotics for immune health, the industry is evolving to meet diverse consumer needs.
To explore more market data, consumer insights, and innovative ingredient solutions for your next functional beverage product, download this month’s product development guide. This resource offers in-depth analysis and expert recommendations to help you create successful, on-trend beverages for today's active consumers.
Key trends include:
Consumer preferences for general health benefits, improved energy, and better physical appearance
Popularity of RTD formats and single-serve powder stick packs
Innovation in plant-based proteins
Incorporation of FODMAP-friendly prebiotic fibers and postbiotics
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